PuertoRicoPoster.com

 

To see all of the works as a whole, CLICK “entire collections” above.  In the alternative, on the right margin, the artists are listed by name and each artist’s own page has a brief biography and selected examples of his/her work.

Who? What? Why? When? Where?

All of the posters, serigraphs, silkscreens, cartels, etc. found within this site are graphics which I have collected over the past decades.  I have acquired these works from collectors in Puerto Rico, on the Internet and some came to me from my father, Donald W. Hogg.  I hope you enjoy the works and that the following pages may inspire you to do your own research.  The DIVEDCO artists have no equals and their works are a magical blend of realism, strong narratives, cooperative values, WPA influences, Cuban influences and all with a unique Puerto Rican influence.

In the late 1950’s my step-father, Donald W. Hogg, moved to Puerto Rico to assume a faculty position with the University of Puerto Rico.  As an anthropologist, he taught by day and, at night, he socialized with his friends in Old San Juan.  As it turned out, many of his friends were artists.  Many of them worked closely with The Division of Community Education (DIVEDCO).  Lucky for us, DIVEDCO was churning out announcements, in poster form, for public works such as movies, art openings, ballets, construction projects, etc.  The artists who created these posters were heavily influenced by WPA forms, social realism, a sense of communal existence and all infused with Puerto Rico’s unique Latino culture.

As a small child the walls of my home were adorned with these magnificent posters, called cartels, which my father had collected.  In the late 1980’s, when my parents sold their home in Santurce, the new owners asked to keep the posters.  My parents were moving to a much smaller space and mistakenly did not realize their children loved the works.  The only two which were kept were by Rafael Tufino and had been signed for my father.  One of those two images is included in my own collection.

I don’t know why, but I still love the DIVEDCO cartels and now have collected dozens.  You can search far and wide and there are no equals to this school of artists.  The works are highly stylized, original in their composition, strong in their narratives, communal in nature, colorful and, again, uniquely Puerto Rican.

DIVEDCO?  What does it stand for and how did it come to be?  How and why did this small Puerto Rican division create so much fantastic art?

In 1948, the United States Congress allowed Puerto Ricans to elect their own governor for the first time. The Puerto Ricans elected Luis Muñoz Marín, who promised to improve the living conditions of his people. One of his projects was the foundation of DIVEDCO, the Division of Community Education (División de Educación de la Communidad in Spanish). Its goal was to educate the masses, particularly the rural population, about issues of health, education, democracy, and the economy. It did so by producing didactic posters, films, and booklets in a similar style to those produced by the WPA during President Roosevelt’s New Deal. In the process, the division also created images and films of the traditions of rural Puerto Rican life that were rapidly disappearing. DIVEDCO made this art until 1989, when the division was disbanded.

Click here to see DIVEDCO’s art